Reality Love Match

Rancic is best known for winning an apprenticeship with Donald Trump on NBC’s The Apprentice, while Scheft is known for winning the heart of The Bachelor Andrew Firestone. Scheft, 27, ended her engagement to Firestone last December. The two were engaged for 10 months, but decided to go their separate ways. Despite attempts to reconcile they were not able to overcome their differences. She has kept a low profile since the break-up, but sources say that she and Rancic, 32, are enjoying a quiet romance.

The two met recently at a charity event and have enjoyed a number of romantic encounters since then. They both live in Chicago and have recently shared intimate dinners. A source close to the pair confirms that they are dating and says, "They look like they’re a good match. They definitely have a lot in common." Rancic, the founder of an online cigar club, describes himself as a "pretty low-key kind of guy." This could prove to be a pretty good match for Scheft, a special events coordinator. Only time will tell where this reality romance is headed.

There were reports that Rancic had a romance with his Apprentice co-star, Amy Henry. Henry claims it was only a brief kiss, but others say it was much more than that. It has also been hinted that there may have been something up between Rancic and Trump’s right-hand woman Carolyn Kepcher. Despite the fact that she is married with kids, sources say that Kepcher had a "huge crush" on Rancic. A spokesman for The Apprentice dismisses the rumors and says, "They’ve been around promoting events together. That’s as far as it goes."